Why Nobody Cares About Your Company History (Yet)

Many Nigerian businesses kill their sales chances by talking too much about themselves. They start pitches with "Our history" or "Meet our founder," which usually bores potential clients.The fix? Flip the script!Don't lead with who you are; lead with the problem your client is facing and how you can fix it. Once they see you understand their needs, they’ll care about your credentials.Finally, always tell them exactly what to do next with a clear Call to Action.