Why NOT Having an Ascension Model is Hurting Your Business

“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to get more engagement on Instagram).Well, everyone - it’s time to start asking better questions, because the truth is?An ascension model is HOW you take all of your fluffy followers and email subscribers (you know, the ones that you spend hours creating CONTENT for but who never actually buy your stuff?) and turn them into actual, paying customers.And that's EXACTLY what we are diving DEEP into in today's episode of the podcast.Here’s the breakdown, bullet point style (because I know “ascension model” doesn’t sound all that sexy and I don’t want to lose you here) —1. Every viable business needs a core offer that converts.2. Once you HAVE a core offer that converts, you need a process for funnelling dream customers/clients/students from NEVER having heard about you before to beating down the door to buy from you. This is called an ASCENSION MODEL (sexy, huh 💋).3. Your ascension model STARTS with social media, an email list and all of the basic marketing advice being peddled by every guru on Instagram — but it certainly doesn’t end there.4. Once you HAVE a follower or email subscriber, there is a PROCESS that they must go through before they are ready to buy from you.And THAT’S what we cover in today’s episode!Full show notes for this episode can be found at https://thecoursecartel.com/138---------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com