Why One Size Doesn't Fit All in Podcasting

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).  This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).  YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).  Consequently, you need two different strategies if you don't want to waste your time.  With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.Mentioned in this episode:Podcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksReady To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy