Why Online Courses Are For Everyone with Kerrie Rycroft

KEY TAKEAWAYS COVERED IN THE PODCASTIf you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course.You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people.Courses can be a great way to convert customers into one-on-one clients.The basics that you need when it comes to creating your courses are Zoom to record videos, Canva to create worksheets and slides, Mailchimp to guide people through your funnel and then a platform to build your course.Try to keep it as simple as you possibly can. You don’t want to overwhelm your course members.Hobby courses are becoming really popular, is this something you can do?If you have lots of topics to cover, don’t put it into one big course. Instead, create lots of smaller, actionable courses.If you are in an industry that regularly changes, creating a course that is easy to change is important.If you sell a product, don’t write off doing a course. You can teach people how to make your product, or how to run a successful business.People will be buying your course because of YOU and your experience. You need to allow 3-6 months before you start making a profit from your course.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most important things you need to consider when it comes to an online course is that it needs to be really actionable. Every time you communicate with your course members, there needs to be an action they can take.Kerrie's flagship Launch a 6 figure course mastermind starts again Monday 5th August. You can sign up here and use the coupon code THW for a 50% discount on the one off fee making it an amazing £645 for the year. https://t4s.site/profitableonlinecourse/august-mastermind-thw/.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Kerrie – 05:24The Basics of Creating an Online Course – 15:00What Are the Best Platforms for Courses – 20:40Business #1: Devon Baeza - 27:00Business #2: Lagina Masala - 34:30Business #3: Violets Digital – 44:11Business #4: Felt n Fings 51:55LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODECallie and Mike EpisodeZoomCanvaMailchimpInfusionsoftKajabiDripDevon BaezaLagina MasalaViolets DigitalFelt n FingsKerrie’s FacebookKerrie’s TwitterKerrie’s LinkedInKerrie’s WebsiteSign Up To Kerrie’ Six Figure Course Mastermind HereTranscript belowHello, and a really warm welcome to this week's episode of the podcast. I hope you've had a great start to your week. Now, I'm jumping straight in on this episode because honestly I loved it. It was so good. It was a different format, but it was brilliant. So let me explain.In today's episode I'm interviewing [Carrie Rycroft 00:00:55]. Carrie was introduced to me via a friend because one thing that's really interesting is I don't often interview lots of people from the UK or locally to me. Because lots of the people that I admire and look at and learn from who I want to bring to you, my audience, tend to be American or from not around here. There don't tend to be many people who do what I do where I currently live.And what was really fascinating was I was out for dinner with a friend the other week and she said to me, "Do you know what, Teresa, I went to this talk and there was this amazing woman there who teaches people how to do courses online." And I was like, okay, that's really interesting, I don't hear too many local people doing that. And she said, "What was the best thing about it was, during her talk she actually said, 'Who thinks they can't have a online course? Who thinks that their business is not, what's the word, that doesn't suit it, or that's not something they can do in their business?'" And people put their hands up and she picked one person, and that person said what they did, and she said, "Okay, by the end of today, we would come up with a plan, come up with an idea, and start your online course, and you'll start marketing it." And literally just did it there and then.It was amazing and my friend was like, "She was unbelievable, it was great." And I was like, that's a real skill. Because actually there are some businesses that are super easy to do online products for. So if you're in the knowledge industry, if you're a coach, anything like that. When you're teaching, then it's easy. You can take anything online, and I'm doing the same. And it's great. It's a brilliant way in which I can teach more people and have more, what's the word, more impact without having to physically be sat in front of people. So it's an amazing way that we can learn and teach now. And I do a lot of stuff online in terms of how I learn.So anyway, got in touch with Carrie. Really lovely lady. We hit it off straight away, had a really good chat. And we decided great, let's do a podcast episode. And Carrie came up with the most amazing idea that wouldn't it be good if we did something similar on the episode, i.e. I ask my audience, I ask you guys, do you think that you can't do an online course? Or do you want to do an online course and don't where to start? And if that's the case, then get in touch. That's exactly what I did. I was over on Instagram, I was doing Stories, I posted it everywhere. And I asked you guys to get in touch if you thought that was the case.And we had a number of people get in touch. We had quite a few different ones to look at and we chose four different people who do different businesses. One is actually a physical product. Another one is a teaching product. And there's a couple of others. But we basically did an interview ... We did a bit of an interview at the beginning, but we basically did an interview based on these people and these businesses and we talk about how they can turn their business into an online product.So I think you're going to really find this episode useful because for me it was the most practical suggestions. It was really, really hands on, put her money where her mouth is, tell these people how they can do it online. Some great ideas, some great tips and strategies in terms of getting started and how to come up with it. And again, a bit like when I did the episode with Callie and Mike, the Membership Guys, which I'll link to in these show notes just in case you didn't catch that one. Really honest, really down to earth, none of the kind of get rich quick, I'm going to teach you how to do a course in three hours and you're going to make a million. None of that. It's just really straightforward, cool advice. And she's a smart lady. She's been doing this for awhile.So I really think you're going to enjoy this episode and I think you're going to get a whole lot from it. Even if you're not considering doing something online, I still think you're going to get a whole lot of good value from this episode. There was lots of great marketing tips.Also, the other thing I'd like you to let me know, is what do you think of the more interactiveness of the episodes? I love the fact that I can feature the people and I can shout out all the businesses and obviously let you guys know about amazing other businesses out there. And I'd like to feature you guys more. So let me know whether you enjoy this style and whether you think I should do more of this in the future. I would love to hear.Anyway, let's get on with today's episode. And here's the interview. Introducing Kerrie I am super excited today to welcome the very lovely Carrie to the podcast. Thank you so much for coming on. How are you doing?I'm really good thank you. And thank you for having me. I'm really excited to be here as well. It's going to be fun.My pleasure. And do you know what? This is so odd, because I interview so many American people, just because there's lots of people in our industry who are from America that know really good stuff and I want them on the podcast, it's actually really odd when I hear a British accent. And it's not been that long since I've ... In fact, I've interviewed a few people who aren't from the States recently. So you're kind of the third person recently, which is unusual. It's really odd to hear this British accent coming back to me.Branching out.Yeah, into my own country. It's really odd, isn't it? Really odd.Anyway, thank you so much for coming on the podcast. We've had such fun planning this podcast. And I am super excited about it because we're mixing it up a little bit. We're doing a few things differently and we're going to be doing a bit of practical side, which I think is going to be wonderful. I'm really excited about it.But before we dive into that, let's just give my audience a bit of an overview of who you are, and how you got to do what you're doing now.Absolutely. Such a long story of how I got to do what I'm doing now, but I started off a few years ago running a social media agency. I was a single mum with four children and I had left my ex husband, I had lost a big business that I'd been building up for years, and I kind of started again with a social media agency. Which, on the one hand was really good because it was my own business and it gave me a bit of flexibility and it allowed me to not have to go into an office 9 to 5, which is really difficult when you've got small humans relying on you.But I really quickly realised actually, it