EPISODE · Feb 12, 2026 · 12 MIN
Why Ownership Beats Virality Every Time
from Making a Scene Presents · host Richard LHommedieu
Making a Scene Presents - Why Ownership Beats Virality Every TimeThe day the internet “loves” you can still be the day you learn you own nothingEvery indie artist has felt it. You post a clip and you don’t expect much, and then your phone starts buzzing like a broken snare. Comments show up from strangers, shares stack up, and somebody types, “How are you not famous?” and for a minute you can taste the alternate timeline where one moment fixes everything. http://www.makingascene.org
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Why Ownership Beats Virality Every Time
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