Why People Buy You: Midweek Momentum with Adam McChesney

In this Double Shot from my conversation with Adam McChesney, we talk about one of the most important truths in business today: people don't buy the logo — they buy you. Adam shares how leaning into his personal brand transformed his business, attracted the right clients, and helped him stand out in a crowded industry. It's a quick, powerful reminder that authenticity is the most effective marketing strategy there is.