Why People Who Request Your Email Still Report It as Spam (Episode 8)

Why would someone who requested to be on your email list, maybe even paid to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world.  This company sends out millions of pieces of email a day, under several different titles, to several different mailing lists. All of these mailing lists are confirmed opt-in. Some of these mailings lists are paid mailing lists, by which we mean that the users paid to receive these emails.  And yet even though the users paid to receive these mailings, they get reported as spam! Now, why would someone not only ask to receive a mailing, but pay for it, and then still hit “this is spam” on it when they receive it? That's what we discuss in this episode.  Prefer to read it?  You can read it here: https://www.isipp.com/blog/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com