Why Personal Care Is About More Than Hygiene: SadieB Revisited

What does it take to build a brand that’s about more than just the product? In this episode, we sit down with Sadie and Abby Bowler—sisters, entrepreneurs, and co-founders of SadieB Personal Care—to explore how a simple idea became a movement. Blending a love for high-quality beauty products with a passion for supporting girls’ mental wellness, SadieB isn’t just about hygiene (though yes, showering is important, guys)—it’s about empowerment, purpose, and divine direction. The Bowlers share how their faith fueled their leap into business, what it means to be “anxiously engaged” in good causes, and the impact personal care products can have on how we view ourselves. Whether you're dreaming up your own venture or just trying to take the next right step, this episode is full of insight, inspiration, and heart.