Why phone prospecting is still so effective - Josh Braun

Episode 147 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Why phone prospecting is still so effective - Josh Braun" was published on October 9, 2024 and runs 30 minutes.

October 9, 2024 ·30m · Tech Marketing Trends

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Summary

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person. Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing. In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients. Join the conversation and learn about: Why phone prospecting remains a powerful tool in an age dominated by digital communication The essential skills every salesperson should master to become effective at prospecting Practical tips for identifying and addressing customer problems without sounding pushy The psychology behind lowering a prospect’s guard and encouraging conversation Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-braun/ Visit the Braun Training website: https://joshbraun.com/

Episode Description

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?

While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.

Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.

In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.

Join the conversation and learn about:

Why phone prospecting remains a powerful tool in an age dominated by digital communication
The essential skills every salesperson should master to become effective at prospecting
Practical tips for identifying and addressing customer problems without sounding pushy
The psychology behind lowering a prospect’s guard and encouraging conversation

Connect with Josh on LinkedIn:

https://www.linkedin.com/in/josh-braun/

Visit the Braun Training website:

https://joshbraun.com/