Why Podcast Guesting is Such a Solid Visibility Strategy For Your Brand

Want to stop posting more and start being heard? In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)? Learn about pitching, appearing, and converting via Other People’s Podcasts. ★★★★★ Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies. After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing. She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications. ★★★★★ Strategic Thinkers. Expert Insights. Strategy Talks. Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies! ★★★★★ Resources: Dorien on LinkedIn Profitable Podcast Pitch Kit/DIY box Free 30 Min Visibility Session with Carrolee Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0 Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8 Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg