Why Print Still Matters in the Digital World – with Ami DeMelo

Ep. 368 Are you ignoring this overlooked branding strategy? In this episode of Success in Mind, I’m joined by brand identity designer Ami DeMelo, and we’re diving into something that might surprise you… print media. Yep, in a digital world, we’re talking paper, packaging, and why it all still matters more than ever. Ami shares how she helps businesses create meaningful brand experiences—ones that people actually remember—and why the tactile, physical world of print still has serious power in a screen-saturated society to help you stand out from your competition.  We talk about: 🎧 Listen in to learn: What a brand identity designer really does (and why it matters) How to create brand materials people actually want to hold onto Why physical touchpoints like business cards and packaging still drive sales How to keep your brand cohesive across both print and digital The #1 thing to consider before you print anything Why strategy matters more than the size of your marketing budget Whether you’re building a luxury brand, a minimalist vibe, or just want your marketing to actually get noticed—this conversation will open your eyes to what’s possible with intentional design. 🎁 BONUS: Ami is creating a DIY brand audit checklist! Sign up to get it below ⬇️  📎 Resources + Links: ✅ Sign up to get Ami's DIY Brand Audit Checklist when it comes out: https://amidemelo.com/free-resources/ ✅ Connect with Ami DeMelo on Instagram: @amidemelo ✅ Learn more about her work: www.amidemelo.com ✅ Grab your ticket for 5 Peaks Summit (Ami’s a featured speaker!): www.5peakssummit.ca ✅ Try Kajabi for free for 30 days: https://app.kajabi.com/r/tP6BMkjv/t/lelxvxfo ✅ Work with Teri: www.teriholland.ca   Chapters: 00:00 – Welcome + Meet Ami DeMelo 02:30 – From Fashion to Branding 04:00 – Is Print Still Relevant? 07:30 – The Power of Packaging (Hello Apple + Il Makiage) 11:00 – How Print Builds Connection 14:30 – Making Your Digital and Print Presence Match 18:00 – Print That Gets Shared 21:00 – Common Print Mistakes to Avoid 25:00 – QR Codes, Trends & Tech 28:30 – Going Green with Print 31:00 – Branding Q&A from Instagram 36:00 – Rapid Fire Fun 39:30 – Final Words + Free Brand Audit Checklist