Why private brands need to be bold with Chris Faridniya of ChefsBest

This week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the 2022 Velocity Institute Innovation Expo + Conference, one of the largest gatherings for private brands, manufacturers, agencies, and other service providers. We sat down with him to discuss what leading experts in the private brand industry are discussing and what he learned from attending the conference. He shared with us why private brands are pushing the boundaries of the food & beverage industry by being bold and innovative, as well as what the future has in store for the growing market.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.Additional ResourcesTop 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 1Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 2