Why Programmatic Media Use Takes Out Advertising Waste

Why Tzeitel Haviland Makes Sense"Tzeitel Haviland dives deep into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy."Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeitel Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:Defining Programmatic Media (PM) BuyingPM machines versus peopleWhat marketers should consider when developing a programmatic media strategyWhy programmatic media is the marriage of data and mediaHow PM takes out advertising wasteProgrammatic media buying evolutionHow marketers can strategize and implement PMThe importance of transparencyHow data usage fits in our ecosystem