Why PropTech Isn’t Enough, With Simon Whale

In this episode, I’m joined by Simon Whale, former Reapit director, founder of Kerfuffle, and one of the most outspoken voices in UK proptech, for a fast-paced conversation on what truly makes modern estate agents competitive.We dig into Simon’s journey from building CRM systems to simplifying the chaotic supplier landscape through Kerfuffle, and why his latest moves, including acquiring View Agents and joining the board of Made Snappy 360, matter for small and self-employed agents.Simon shares what tech is worth the money (and what isn’t), how agents can build a lean but powerful stack on a tight budget, and why automation and clean data aren’t optional anymore. We also talk about the growing role of networks like the Relocation Agent Network, and how combining tech with trusted referral ecosystems might be the secret weapon smaller agencies need.Whether you’re launching solo or leading a small team, this episode is packed with insight, blunt truths, and practical ideas to future-proof your agency.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com