Why Real Estate Agents Lose Listing Appointments Before They Start

Most agents think they lose the listing during the presentation. The truth is they usually lose it before they ever walk through the door. In this episode, Tim and Julie Harris break down why the listing appointment is not where you win the listing. It is where you confirm the decision the seller should have already made. You will learn why pre-qualification matters, why sellers already have a price in mind, how a pre-listing package removes objections before they happen, and why most agents fail because they show up unprepared. Tim and Julie also explain how to use the CMA, net sheet, listing paperwork, seller questions, and the Sharpie Close to create a professional listing process that makes sellers feel confident moving forward. What you’ll learn: why most agents lose listings early, how to pre-qualify sellers correctly, how to uncover what the seller thinks the home is worth, why a pre-listing package gives you an unfair advantage, how to stop being seen as a commodity, and how serious agents can compete at a higher level in the 2026 market. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.