EPISODE · May 20, 2026 · 26 MIN
Why Real Estate Agents Lose Listings to 1% Brokers in 2026
from Real Estate Training & Coaching School · host Tim & Julie Harris - Real Estate Success Coaches
Most real estate agents are completely unprepared for what’s happening in the 2026 housing market. Flat-fee brokerages, 1% listing agents, and commission-cutting competitors are aggressively targeting uncertain sellers — and many agents are losing listings before the conversation even starts. In this episode, Tim and Julie Harris break down exactly how top listing agents overcome commission objections, compete against limited-service brokerages, and position themselves as the obvious choice without cutting their fees. You’ll learn why expired listings are becoming one of the biggest opportunities in real estate, how the flexible fee commission structure works, why pre-listing packages eliminate objections before appointments, and the communication mistakes causing sellers to relist with other agents. This is exactly the kind of training serious agents need to survive and scale in the changing 2026 market. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
What this episode covers
Most real estate agents are completely unprepared for what’s happening in the 2026 housing market. Flat-fee brokerages, 1% listing agents, and commission-cutting competitors are aggressively targeting uncertain sellers — and many agents are losing listings before the conversation even starts. In this episode, Tim and Julie Harris break down exactly how top listing agents overcome commission objections, compete against limited-service brokerages, and position themselves as the obvious choice without cutting their fees. You’ll learn why expired listings are becoming one of the biggest opportunities in real estate, how the flexible fee commission structure works, why pre-listing packages eliminate objections before appointments, and the communication mistakes causing sellers to relist with other agents. This is exactly the kind of training serious agents need to survive and scale in the changing 2026 market. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.
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Why Real Estate Agents Lose Listings to 1% Brokers in 2026
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