Why Reputation Is Your Core Asset With Jessica Whitcutt Fagan episode artwork

EPISODE · Aug 17, 2020 · 42 MIN

Why Reputation Is Your Core Asset With Jessica Whitcutt Fagan

from The Smart Connector · host Jane Bayler

Success in today’s uncertain times requires a new approach to business. Building and maintaining the support of your most important stakeholders has become mission critical, and your reputation is now your most valuable asset. Purpose drives Reputation. Reputation drives Performance. Performance drives Impact Jessica Whitcutt Fagan’s unique #ReputationWithPurpose model provides a simple framework for clients looking for help with: - Purpose - Sustainability - People & Culture - Marketing & Communications With 20 years’ experience in both agencies and multinational organisations, Jessica has developed and run a number of highly successful and award winning, behavior change campaigns. As a member of the Chartered Institute of Public Relations, holding a BA Law and having completed numerous executive development programs both in South Africa and in the UK, she has a thorough understanding of both the commercial and reputational imperatives driving business performance and is dedicated to helping companies create value for all stakeholders. In this interview with Jane, Jessica discusses her mission to bring the latest purpose, sustainability and reputation thinking to forward thinking entrepreneurs across multiple sectors. (Connection Central) ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass

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