Why Rule-Based Marketing Is Breaking

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

Episode 48 of the Decoding AI for Marketing podcast, hosted by Konrad Feldman, Greg Stuart, Rex Briggs, titled "Why Rule-Based Marketing Is Breaking" was published on February 10, 2026 and runs 39 minutes.

February 10, 2026 ·39m · Decoding AI for Marketing

Summary

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

Episode Description