Why Schumacher Is a 128-Year-Old Startup

What this episode covers

Driven by KPIs and constant product launches, Schumacher operates more like a 128-year-old startup than a legacy brand. That’s no coincidence, explains Schumacher CEO Timur Yumusaklar and Creative Director Dara Caponigro in this week’s episode. The venerated fabric brand, which houses greats from Frank Lloyd Wright and Josef Frank to Miles Redd in its archive, remains confident in it’s identity yet understands that moving with the times is essential. This episode is sponsored by Fuigo.

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Frequently Asked Questions

How long is this episode of Business of Home Podcast?

This episode is 1 hour and 4 minutes long.

When was this Business of Home Podcast episode published?

This episode was published on July 20, 2018.

What is this episode about?

Driven by KPIs and constant product launches, Schumacher operates more like a 128-year-old startup than a legacy brand. That’s no coincidence, explains Schumacher CEO Timur Yumusaklar and Creative Director Dara Caponigro in this week’s episode. The...

Can I download this Business of Home Podcast episode?

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