Why Schumacher Is a 128-Year-Old Startup

from Business of Home Podcast · host Business of Home

Driven by KPIs and constant product launches, Schumacher operates more like a 128-year-old startup than a legacy brand. That’s no coincidence, explains Schumacher CEO Timur Yumusaklar and Creative Director Dara Caponigro in this week’s episode. The venerated fabric brand, which houses greats from Frank Lloyd Wright and Josef Frank to Miles Redd in its archive, remains confident in it’s identity yet understands that moving with the times is essential. This episode is sponsored by Fuigo.

Episode metadata supplied by the publisher feed · Published Jul 20, 2018

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Why Schumacher Is a 128-Year-Old Startup

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