Why Share It? Building Content That Connects

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.Virality is a byproduct, not a strategy.Edited and produced by Takt.