Why shopping campaigns are an online store's best friend

Today's podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they're so incredibly valuable for your brand. So if you've got a google ad account and you're not utilising shopping campaigns yet, this will be a great introduction for you. Let's jump in! WHAT YOU'LL LEARN FROM THIS EPISODE: •Overview on the different types of ads in your google ad account •The difference between search ads and shopping ads •Why shopping ads are valuable and can be more profitable for e-comm brands •How to optimise your shopping campaigns •Using them to discover converting search terms •An explanation on how bidding works in google ads I also wanted to share with you that I was nominated for an Aus Mumpreneur People's Choice Award and would really appreciate your support. To do that click here and scroll down to category number 8. Thank you! And if you're interested in the next round of my flagship course, early-bird registration to my 'Profitable Promotion' opens on the 31st of August and you have to be on the waitlist to receive the info & early-bird pricing. RESOURCES: •Mumpreneneur Voting (category 8) •Join the waitlist for the Earlybird registration for my Profitable Promotion course •Kaity on Instagram •Kaity Griffin Website