Why SMS is the CX Superpower Brands Aren’t Using (Yet!)

 Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go to guide for mastering social media care and creating unforgettable customer experiences. Every month, I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox.---Your customers are drowning in emails and scrolling past social ads—but their text messages? That’s where real connection happens. With 98% open rates, SMS is one of the most underutilized customer experience (CX) tools out there. But done wrong, it’s just another spammy marketing tactic.In this episode of The Social Media CX Podcast, I break down exactly how to use SMS to improve customer care, enhance engagement, and strengthen brand trust—without being annoying. Plus, I share real-life examples of brands leveraging SMS for social CX to boost customer satisfaction and build lasting relationships.What You’ll Learn in This Episode:📩 Why SMS beats email for customer engagement (Hint: 98% open rates!) ⚡ 3 powerful ways to use SMS for customer care without feeling intrusive 🔑 How to make SMS feel personal (not creepy!) 🚀 Real-world case studies of brands using SMS to drive loyalty & retention ❌ The biggest SMS mistakes that get brands blocked—and how to avoid themIf you’re not using SMS in your social CX strategy, you’re leaving money (and customer trust) on the table. Tune in now for actionable insights you can implement today!