Why Social Media is NOT Optional for Small Businesses in 2026

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing. You’ll learn about:How to adopt a media-first mindset for any industryThe 24-posts-a-day strategy for ultimate reachHow to use "Green Screen" commenting to provide daily valueUsing AI (ChatGPT, Claude, Gemini) to fuel your content researchThe transition from traditional SEO to AI-driven search results (AEO/GEO)