Why Social Proof Matters - The Smart Connector

What this episode covers

The third success principle of Influence and Persuasion dictates that we accept advice and buy from people if they have been recommended or endorsed by others we trust. This episode looks at Social Proof, and why testimonials and endorsements are so powerful. It was inspired by the timeless classic: Influence, the Psychology of Persuasion, written in 1984 by Robert Cialdini. ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass

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Frequently Asked Questions

How long is this episode of The Smart Connector?

This episode is 7 minutes long.

When was this The Smart Connector episode published?

This episode was published on January 6, 2020.

What is this episode about?

The third success principle of Influence and Persuasion dictates that we accept advice and buy from people if they have been recommended or endorsed by others we trust. This episode looks at Social Proof, and why testimonials and endorsements are so...

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