Why Soft B2B Advantages Are Reshaping B2B Growth

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Why Soft B2B Advantages Are Reshaping B2B Growth

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