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Mar 18, 2025 28 min

Why Solving Simple Problems Can Build Big Businesses

from From Startup to Wunderbrand Hosted by marc sauer, nicholas kuhne, wunderbrand

Join us in this inspiring conversation with Marc Sauer, serial entrepreneur and founder of Urban August and International Tie. Learn why solving a real, everyday problem gives your brand an edge, and discover valuable insights into launching niche products online. If you’re an aspiring entrepreneur looking to identify your niche and build a brand with staying power, Marc’s story is a blueprint worth following. You can explore his products or connect with him directly: 🔗 Urban August – urbanaugust.com 🔗 International Tie – internationaltie.com 📬 Connect with Marc on LinkedIn: Link to be added Support the Podcast 🎙️ Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq 🎧 Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne Timestamps & Key Topics: 00:00 Intro: Launching Products that Solve Real Problems 01:00 Meet Marc Sauer: From CPA to Serial Entrepreneur 02:00 Early Entrepreneurial Experiences on eBay 03:00 Transitioning from Corporate Expectations to Entrepreneurship 04:00 Launching International Tie: Lessons from a Niche Apparel Brand 05:00 The Birth of Urban August: A Family-Inspired Innovation 06:00 How Simplicity and Market Gap Can Boost Sales 07:00 Strategies for Staying Ahead of Competitors on Amazon 08:00 Finding Your Market: Effective Branding and Storytelling 09:00 E-commerce Lessons: Avoiding Inventory Mistakes 10:00 Personal Branding: Why Your Story Sells 13:00 Transitioning from CPA to Marketing & Content Creation 15:00 CPA Skills that Boost Entrepreneurial Success 26:00 Future Plans: Expansion Beyond Amazon, Local Engagement, and Customisation Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

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Marc shares his remarkable journey from the corporate grind to launching successful e-commerce businesses. He dives deep into how spotting an everyday problem—keeping his younger brother with Down syndrome out of the fridge—sparked a thriving product line and a new entrepreneurial life.

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Why Solving Simple Problems Can Build Big Businesses

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This episode was published on March 18, 2025.

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