EPISODE · Apr 10, 2026 · 32 MIN
Why Some PTs Sell $3,600 Plans (And Others Can’t)
from The Dave Kittle Show
One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen…And it had nothing to do with experience, certifications, or treatment techniques.So what actually made the difference?Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:48] – Confidence as the Edge[01:42] – Why Andrew Sells Packages[03:12] – Sales and Objections Roleplay[04:54] – Pricing vs Outcomes [06:12] – Knee Replacement Case Study[10:49] – A Players and Recruiting[12:56] – Golden Handcuffs Pay Strategy[15:00] – Aaron Judge Performance Analogy[17:12] – Competitive Salary Rant[18:31] – Why Transparency Saves Time[19:19] – Why Big Clinics Hide Pay[21:58] – Pay Transparency Laws[22:45] – Recruiters As Negotiators[25:18] – Backlash On Social Media[26:56] – Insurance And Patient Expectations Driving Hires[29:13] – Transparency Hiring StoryPatients don’t actually buy “treatment”…they buy confidence, clarity, and results.I am curious what do YOU think patients care about most?--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.
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Why Some PTs Sell $3,600 Plans (And Others Can’t)
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