Why Sprite Thinks (Ai) Music Will Connect Them With Gen Z

Sprite is using AI music to connect with Gen Z. They are relaunching their Limelight music platform with AI-powered remixing capabilities. The app will be loaded with approved songs and users can remix them using the Sound Labs tool. Sprite is also partnering with Spotify to feature curated playlists. The campaign aims to provide recognition to aspiring musicians and engage with the universal language of music. If successful, other brands may follow suit in the AI music space.