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Why Square-Foot Pricing Fails (and What to Use Instead) episode artwork

EPISODE · Nov 27, 2025 · 48 MIN

Why Square-Foot Pricing Fails (and What to Use Instead)

from Price. Sell. Paint. · host Jon Bryant & Michael Murray

Pricing painting projects shouldn’t feel like guesswork. In this episode of Price. Sell. Paint. Michael Murray and Jon Bryant break down one of the biggest challenges in the industry: pricing jobs accurately and explaining those numbers clearly to crews and subcontractors.Fresh off the Nolan Grand Summit, they dig into why production rates outperform square-foot guessing, how to communicate time and expectations in a way everyone understands, how to manage the natural tension between sales and production, and how using real data leads to fair pricing, stronger relationships, and more profitable projects.This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/Instagram: https://www.instagram.com/paintscout/YouTube: https://www.youtube.com/@paintscoutFacebook: https://www.facebook.com/paintscout/TikTok: https://www.tiktok.com/@paintscout

Episode metadata supplied by the publisher feed · Published Nov 27, 2025

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Pricing painting projects shouldn’t feel like guesswork. In this episode of Price. Sell. Paint. Michael Murray and Jon Bryant break down one of the biggest challenges in the industry: pricing jobs accurately and explaining those numbers clearly to crews and subcontractors. Fresh off the Nolan Grand Summit, they dig into why production rates outperform square-foot guessing, how to communicate time and expectations in a way everyone understands, how to manage the natural tension between sales a...

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Why Square-Foot Pricing Fails (and What to Use Instead)

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This episode is 48 minutes long.

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This episode was published on November 27, 2025.

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