Why Stay in Your Zone of Genius with Hanna Hermanson

What does it mean for entrepreneurs to start living in their zone of genius? We’re welcoming Hanna Hermanson today, a catalyst for coaches who are ready to get back into their genius zone. Her motto is “dream life is real life.” She’s helped hundreds of coaches step into their life and business dreams. Hanna is the CEO of Done for You Copywriting, where she provides coaches with ongoing marketing content. As a business consultant, she helps her clients leverage the right people, processes, and packages to bring their ultimate vision to life. Hanna shares the story of what led her to create Done for You Copywriting and the importance of focusing on mindset and vision in your business while outsourcing what is outside of your area of expertise. On this episode of the Live. Love. Engage. podcast: How Hanna stumbled onto this career path. What Hanna played hooky from her day job to do instead. The realization that pivoted her entrepreneurial journey. The benefits of outsourcing copywriting tasks. How focusing on doing what you love impacts the world. Hanna’s first client at Done for You Copywriting. What prompted Hanna to move to Mexico. Why mindset is more important than strategy. An opportunity a lot of new coaches miss. How Hanna learned to trust her own inner wisdom. Why Hanna says taking action is her blessing and her curse. What coaches need to lean into to experience their next level. What Hanna is curious about right now. The difference between Hanna’s businesses. What happens to your business when you lead with your vision. Connect with Hanna Hanna’s website: https://www.dreamlifeisreallife.com/ Quick Links: Join the Live. Love. Engage. Community Intuitive Business Coaching The Live. Love. Engage. Book Support the Podcast with BuyMeACoffee.com Enjoying what you're hearing on Live. Love. Engage.? Subscribe on Goodpods or your favorite podcast platform, and click here to leave a 5 STAR Review. You can also watch the conversation on YouTube. TRANSCRIPT You're listening to the live love engage podcast. On today's show how entrepreneurs benefit by staying in their zone of genius. Stay tuned. I am Gloria Grace Rand, founder of the love method and author of the number one, Amazon Best seller, live love, engage - how to stop doubting yourself and start being yourself. In this podcast. We share practical advice from a spiritual perspective on how to live fully love deeply and engage authentically so you can create a life and business with more impact, influence, and income. Welcome to live love, engage. Namaste, and welcome back to another addition of live love. Engage. Actually, if you're just catching us for the first time, welcome, I'm really glad that you're here as well. because. I love doing this podcast. And I love talking to amazing people like our guest, who is on the show today, and she is a, a fellow copywriter, but much more than that. And I'm gonna tell you about all the wonderful things that she's up to in the world in a second. But first I want to welcome Hanna. Oh, and I forgot to ask you how to pronounce your last name. It looks easy, but I'm just gonna take a stab at it. Hermanson. Is that it? Yeah. OK. Rolls right off your tongue. Perfect. okay, good. You never can tell. Cause sometimes things look, look easy and then they're like, no, it's actually, you gotta pronounce it this way. So I, I, I usually do that before I start recording, but oh, well thank you for going with it. So lemme tell everyone out there who's either you're watching on YouTube or you're listening to this on your favorite podcast platform just who Hannah is. As I said, she is a copywriter, but she's more than that. She's a powerful catalyst for coaches who are ready to get back into their zone of genius. Her motto is dream life is real life, which I love, and she helps, has helped already hundreds of coaches step into their wildest life and business dreams. And she's the CEO of Done for You Copywriting and she and her team work intimately with coaches to provide ongoing marketing content. And as a business consultant, Hannah also helps her clients leverage the right people, processes, and packages to make their dream life and business real. And I, I love what you do. I love the fact that you take the, some of the heavy lifting off of coaches when it comes to marketing. And, I know how important that is, cuz I'm actually transitioning into the coaching space and, and would, would love to let go of some of that. But, well, we'll talk a little bit more about that. And then first I always like to start off with asking our guests how you got to this, place, you know, how, how, what led you… What's your journey to, to become this, you know, not only a copywriter, but also I guess, a coach or, or a mentor even possibly for, for other coaches? Yeah. I was not the second grader that was like, when I grow up, I'm gonna have my own business or I'm gonna be a writer. Like I had no idea that this path really even existed. And to be honest, Gloria, I'm still making it up every day as it goes. Right. But I did grow up in small town, Wisconsin, and I did all of the right things on the sort of, you know, straight and narrow, never getting in trouble, always doing the right thing, getting good grades, going to college, you know, being top of my class. And then after college, I was like, but what do you do if you're not in school? So I decided to work for my college and I became an academic advisor just because that's what I knew. I loved my advisor. I loved how she helped me set goals and achieve things. And that path opened up for me. And I found myself in a really cute cubicle with a 401k and a Toyota Corolla, and I had made it right. But after a few months of that, I started looking around at my coworkers and thought, I cannot do this for 30 years. Like, there's gotta be more than this, you know, nine to five for me. And really what I was doing in my cubicle was talking to young people about what do you wanna be when you grow up? And they would tell me all their dreams and all their ideas. And I would say, Great. And I would slide a piece of paper across my desk and say, you can choose from one of these 40 options. Would you like biology or philosophy to get to that, you know, big vision you have for yourself? So I needed an outlet and I found yoga and I even like started playing hooky from my day job. I like said that I was like at an off-campus meeting, which was yoga. But I kept going regularly enough to start thinking, okay, everyone here is not doing what I'm doing, like skipping their day job. And so I started talking to people in yoga, like, why are you here at 10:00 AM on a Wednesday? How can you be doing this? I'm curious. And some of them were in grad school, but others of them had their own business. And were entrepreneurs or were yoga teachers themselves. And so when that path opened up, I leaned into it. I became a certified yoga teacher and then that network continued to grow and I was actually offered a position to work for a yoga startup that wouldn't have me in a cubicle that actually moved me from small town, Wisconsin to San Francisco, like. The dream sunshine state. Right? And so I went for it and I took this role with a yoga startup. And about two weeks after I moved across country sold everything, they let me go. And I was in my apartment in San Francisco, which if you know San Francisco, it's very expensive. These are not nice apartments. I had my five little red rubbermade moving bins, still unpacked. And I was like, Well, I'm not going back. I've had this taste of entrepreneurship. I've had this taste of freedom. I'm a yoga teacher. And so I started the like hustle it was just kind of do or die. And I was young and scrappy and naive enough to figure out how to become a certified life coach and then start getting clients. And so that's how my entrepreneurial journey started. And like I said, since then, it's been waking up every day and figuring it out. And so being in the coaching industry for now almost six years, I've rode a lot of waves. And what happened in 2020 was really interesting. And everyone having to go online and I realized that I wanted, first of all, there were lots of business coaches at that point. Everyone wanted to tell you how to do everything. It was getting really noisy. And I wanted to help those coaches who were certified, who were established. Who have been doing this for more than, you know, since March, 2020, get their message out there and help them get good clients. And so over the last two years, I've pivoted from coaching coaches, how to start their businesses and get clients like I did to now doing it for them and doing done for you copywriting and marketing for those established coaches. I believe when we all, you know, have a coach the world is a better place. And, and that's the, the mission I'm on right now. That's awesome. Yeah. There's so many wonderful lessons that you, you distilled in. Just, you know, a couple of minutes of talking there, which I think is so important for anyone listening, you know, this podcast is about how to live fully, love deeply and engage authentically and you’re really a good microcosm of that because you you've have leaned into figuring out, okay. Yeah. I don't see myself being in a cubicle for 30 years doing this. This is not what I want. And, and you are willing to take risks. And that is an entrepreneurial thing, even though, you know, you say you didn't grow up with any aspiration of that. And I can, and I can tell you, I was the same way, although, you know, I did sell Girl scout cookies and I did, uh, sell shampoo door to door when I was in high school. Amazingly enough. Yeah. To, to raise money for band, uh, for a band trip, it was like, Shampoo really? but I did....