Why Storytelling Makes or Breaks Strategy

Too many B2B “stories” are just fact dumps. In th…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Why Storytelling Makes or Breaks Strategy" was published on September 26, 2025 and runs 18 minutes.

September 26, 2025 ·18m · The Accidental Marketer Podcast

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Summary

Too many B2B “stories” are just fact dumps. In this episode, we explore why real storytelling matters in strategy — and how to make your customer the hero, build around tension, and use emotion to make your message stick.

Episode Description

Too many B2B “stories” are just fact dumps. In this episode, we explore why real storytelling matters in strategy — and how to make your customer the hero, build around tension, and use emotion to make your message stick.

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