Why Storytelling Makes or Breaks Strategy

from The Accidental Marketer Podcast · host Impact Planning Group

Too many B2B “stories” are just fact dumps. In this episode, we explore why real storytelling matters in strategy — and how to make your customer the hero, build around tension, and use emotion to make your message stick.

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This episode is 18 minutes long.

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This episode was published on September 26, 2025.

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