Why Storytelling Still Wins in the Age of AI with Kelly Andresen

On this episode of The Community Exchange Podcast, we welcome Kelly Andresen, EVP of Demand Sales at OpenWeb, to discuss:From Washington Post ad innovations to building branded content studios from scratchWhy storytelling is still the most underrated skill in advertisingWhy human relationships matter more than ever in a world run by AIThe role of agencies in this new digital landscape.Why the open internet is becoming more attractive as walled gardens get crowdedThe shift from impressions to outcomes as the core advertiser metricWhy sales teams are changing and what great salespeople actually look likeHow attention, not scale, should define advertising success going forwardAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.