Why Strategy over Identity is Futile

This episode is for you — if you have found yourself learning all the business strategies and it hasn't worked for YOU. Or if you've been feeling overwhelmed by all the strategies that are available and don't know where to start. We dive into why women from positions of prestige favour strategy over identity when they start their businesses but why it needs to be the other way around as strategy without identity is futile. "The real problem — is when you go for strategy without looking at the identity piece. Yet how can you nail your niche or know who your ideal client is when you don't yet know, who you are or what your business stands for?" - Lulu Minns This week on She Rebel Radio : Why business strategies and processes may not be working for you I share two crucial pieces of identity that helped me root my business Why women leaving prestigious positions have to reconnect with their identity The idea of transitional stress coupled with the bombardment of marketing strategies leading to overwhelm The homogenisation of the online business space Why identity and discovering more of your inner essence will support you moving forward Resources : Discuss a breakout strategy day with me : https://luluminns.as.me/connectioncall Transitional Stress : https://steverosephd.com/transitional-stress-why-veterans-struggle-with- reintegration/ Join the She Rebellion! Thanks for tuning into this week's episode of She Rebel Radio - the podcast empowering women to unlearn conventional rules and create businesses of significance. If you enjoyed this episode, head over to Apple Podcasts to subscribe, leave a review, and share your favourite episodes with your friends on social media. We'd love for you to connect and continue the conversation with us at She Rebel Radio Members and follow us on Facebook, LinkedIn, YouTube, Instagram, Twitter and be sure to visit our website.