Why supporting parents is smart business

Let's face it – balancing work and family is no easy feat in today’s fast-paced world. That’s why creating parent-friendly workplaces is more important than ever, but the latest research shows that the business benefits of supporting mums and dads are clear.Here in the UAE, the Parent Friendly Label program is encouraging organisations to foster environments that support working parents. But what does that really mean for employees and the economy? We dive into this in the latest episode of ‘the mentl space’, sitting down with Laila Yousef Al Hassan, Senior Advisor on Organizational Culture and part of the leadership team at the Abu Dhabi Early Childhood Authority. Laila gave us her insights on why supporting parents in the workplace is such a big deal.The Parent Friendly Label program in the UAE is all about recognizing and rewarding companies that have parent-friendly policies in place. Think parental leave, flexible work hours, family care options, and overall family well-being. Laila emphasized how important it is for these policies to mesh well with the company’s culture. It’s about more than just having the policies – they need to be part of the organization’s DNA.By embracing these practices, businesses not only do the right thing but also set themselves up for long-term success. Supporting parents isn’t just a nice-to-have – it’s a smart strategy for any forward-thinking company.Dive into the episode and learn how parent friendly is profit friendly.