Why Telemarketing is Dead, with Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicks

In this episode of Rise of RevOps, we talk with Michelle Torrey-Teunissen, Chief Revenue Officer at 6clicks. 6clicks helps you reimagine and implement risk and compliance programs. There, Michelle leads the sales and marketing team and is responsible for revenue-generation strategy and execution. Today, Michelle describes the importance of cross-functional teams for optimizing revenue. She explains which structures and cadences have worked best for her in her career, and how she’s found success in RevOps.—“That whole telemarketing concept, I think, is dead. It's a thing of the past. Buyers now buy self servicing through digital resources and education online. Most CSOs do not take cold calls. They don't wanna be reached out to via email… Understanding how buyers buy today and the need to develop digital assets that they'll consume prior to even having a conversation with you, I think is important.” - Michelle Torrey-Teunissen—Time Stamps:00:40 About 6Clicks03:18 Defining RevOps07:16 RevObstacles13:16 RevOops17:06 The Tool Shed19:47 What Metrics Matter?28:12 Thinking About Cybersecurity32:03 Quick Hits—Sponsor:Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com.