Why Texas Tech Is His Dream Job | General Manager James Blanchard Interview

College football is in a new era, and roster building has completely changed. I went to Lubbock, Texas to sit down with Texas Tech GM James Blanchard to break down how he’s building one of the top rosters in the country. He explains what the GM role actually looks like in the NIL era, the trust he’s built with Joey McGuire, and how that partnership drives every decision. He also shares how close Texas Tech really is to competing for a national championship… and what still needs to happen to get there. ⸻ USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.