Why The Best Estate Agents Don’t Feel Like Estate Agents

What does it really take to build a long-lasting estate agency business?In this episode, I sit down with Wendy Peterman from Petermans, a business that’s been serving its community for decades, to unpack what actually matters.And it’s probably not what you think.We cover:* Wendy’s journey from advertising into estate agency* Why communication is the most underrated skill in the industry* The importance of relationships (and why email isn’t enough)* How to give honest advice without losing instructions* Why being “liked” can actually hold agents back* The truth about building a strong team and culture* Mental health, burnout, and why agents need to talk morePlus:👉 How to become the “go-to” name in your local area👉 Why community beats constant self-promotion🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com