Why the number “1” is the most dangerous number in business. EP #202 - Andrew Fowler of Lux Films

Today...Den has Andrew Fowler in the studio. If you don’t know already, Mr. Fowler is the founder of Lux Films which is a UK-based video production company whose bread and butter is filming live events. But COVID hit and now making good money in live events is now like nailing jello to the wall, right? WRONG! In fact, Andrew's video business has doubled since COVID hit. How did he do it?Well, listen to this episode and Andrew will tell you exactly how he did it.Here's a sneak peek at what you'll hear:Why the number “1” is the most dangerous number in business. - 4:30A special way of using your tongue to get clients. (Nothing kinky here... just a clever way of getting new business that almost any video freelancer could start doing immediately. That's right, if you can string together 5 to 7-word sentences, you can use this clever marketing strategy. - 6:00The case for posting content on LinkedIn. - 6:20Proof that implementation is King. - 7:30A little talked about benefit of joining a business network or hiring a business coach. - 8:10A sneaky (but 100% ethical) way to get your competition to happily hand you some of their best business ideas on a silver platter. - 8:30Why you should NEVER hire staff members before doing this one thing mentioned at 8:50The “7-word secret” to achieving time freedom as a business owner. - 10:40What a “hybrid event” is, and... how it could revolutionize the video production industry. - 20:00What clients don't want you to know about their budgets, especially when hiring video production companies to film their events during COVID. - 23:00Why EVERY video production company should hire an extra camera crew when filming an event, and... what they should tell them to shoot. - 25:00A clever (and very effective) way to market your video business while working on a job. Best part: this clever marketing strategy is evergreen and can help you bring in new business, year after year. - 25:45Are you a video business production owner who's lost focus and motivation? Then listen closely at 31:00The single best investment a video freelancer can make right now... or ever! - 32:30What the VBA is, and why many video production owners all over the globe are talking about it. - 33:00Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie