Why the top of funnel leads debate is killing your growth

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting I want to help you end the top vs bottom of funnel lead debate forever. In today's episode I cover exactly why the one out of 35 conversation is the only thing you should be talking about in your business, not top versus bottom-of-funnel leads. Once we know that one out of 35 are going to transact in the next six months, our only goal is to have as many conversations as possible to identify the people that must move and convince them that we're their only option when selling and buying real estate. Once you understand this at a core level, then your job for ads is to get the ads in front of as many people as possible and let them self-identify. That includes $1 Meta lead registrations and low-cost-per-click website traffic to your site.