100 Million Club

The September Meta Ads workshop: https://steveolsongroup.com/workshop Work with Steve 1 on 1: https://www.steveolsongroup.com/consulting Partner with us to scale yout real estate business with 4 streams of revenue: https://www.steveolsongroup.com/explore-real AI generated podcast summary You're posting content. You're running ads. So why isn't it converting? In this episode, Steve breaks down the exact funnel he uses to turn social media traffic into booked appointments, and it comes down to one simple formula most agents get backwards. You'll learn why your content should teach people what to do, why your lead magnet should teach them how to do it, and why trying to skip straight to "work with me" is costing you leads every single day. Steve also gets specific on ad budgets, how much you actually need to spend to get answers fast, what a high-converting landing page looks like, and why ManyChat still works when you use it right. If you've ever wondered why your traffic isn't turning into clients, this episode was recorded for you.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting Podcast episode summary generated from AI: Write this down: the power of your questions will dictate the consistency of your success. You could be great at lead generation and you could understand every piece of the lead funnel, but if you get on the phone and you ask bad questions, you’re throwing it all away. Think of it like this. Eighty six tennis balls, three hundred feet up, all dumped out of a basket at the exact same time. Your job is to catch the one that's actually a transaction. For most agents, the odds of actually pulling that off on the first try are nearly zero. Not because they're bad at sales, but because their questions aren’t converting. . There are three types of questions every call needs. Why "how are you" is the wrong way to open a conversation. What's actually going on when a client tells you your follow up is too much, and I share a real story about an agent generating fifty leads a month who was missing a third of her follow up, and what that was quietly costing her over a full year. I break down how to use someone's own objection as the reason they book the appointment and how to actually get a script to stick in your head for good. Plus the one word every agent needs to live by.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plusHow to work with me to scale your real estate business: https://www.steveolsongroup.com/consultingPodcast episode description generated with the help of AI.Everyone talks about scaling to $100 million in sales volume like it's some mythical number. It's not. It's math.In this episode, you'll learn the only three ways a business actually grows, and how to stack them to build serious momentum in your real estate business. You'll get the exact framework for thinking about volume, price, and frequency, plus a real breakdown of what it takes month over month to hit eight figures in commission income.If you've ever felt like growth is complicated or unpredictable, this episode will change how you see your business completely. Once you see the math, you can't unsee it.Tune in and find out exactly what separates agents who are stuck from agents who scale.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting Podcast episode summary generated from AI: You've probably told yourself the story before. Zillow's premier agent program costs 35% but it costs nothing upfront, so it feels free. In this episode, Steve breaks out the calculator and proves that story is wrong. It's not costing you nothing upfront. It's costing you everything upfront. You just don't see it until you're staring at the closing statement. Steve builds a full math model live, starting with a simple average sale price and a 2.5% GCI, then walks it all the way down to what Zillow is actually charging you per lead and per page view. The number will make you want to throw up. And that's before he gets to the real gut punch: the question of who's actually getting the branding every time someone clicks. Spoiler, it's not you. This isn't a video about bashing Zillow. Steve's clear about that more than once. It's a video about taking the exact math model Zillow is already running on your listings, your data, and your traffic, and rebuilding it for yourself. He shows you what happens when you put $33 a day behind your own ads instead, what that turns into in leads per month, and why he'd rather you master paid traffic before you ever touch organic content. There's a real formula in here. Page views, cost per lead, cost per registration, the whole thing stacked up so you can run your own numbers against Zillow's. And there are three assumptions Steve won't let you skip past, the ones that determine whether this actually works for you or just becomes another expense. If you've ever paid a Zillow bill and felt a little sick about it, this one's for you. Watch the full episode to see the complete model and the exact numbers Steve uses to build your own version of it.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting AI Generated Podcast Overview: Email and SMS are not the same tool as a phone call, and if you're using them that way, you're leaving deals on the table. In this episode, Steve breaks down the real job of email and SMS (hint: it's not to close the deal), the exact first email to send when a lead registers for something, how to layer in SMS without confusing your leads, and why your full name might be the difference between a picked up call and a "spam likely." Plus the fax machine story that'll make you appreciate 2026, and why it will never be easier to sell real estate than it is right now.

Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting I want to help you end the top vs bottom of funnel lead debate forever. In today's episode I cover exactly why the one out of 35 conversation is the only thing you should be talking about in your business, not top versus bottom-of-funnel leads. Once we know that one out of 35 are going to transact in the next six months, our only goal is to have as many conversations as possible to identify the people that must move and convince them that we're their only option when selling and buying real estate. Once you understand this at a core level, then your job for ads is to get the ads in front of as many people as possible and let them self-identify. That includes $1 Meta lead registrations and low-cost-per-click website traffic to your site.

How to work with me to scale your real estate business: https://www.steveolsongroup.com/agents/consulting Every real estate agent has heard it: focus on your strengths, delegate your weaknesses. Good advice in general. Terrible advice in sales. In this episode, we break down what your actual job is as a salesperson in real estate. It is not to turn a no into a yes. It is to identify the yeses in your pipeline and convince them you are their only option. That is it. That is the whole job. We cover the four buckets every prospect falls into, why nobody is born great on the phone, and the exact math behind how one converted lead a day can turn into $160,000 a month in revenue. We also talk about who your real competition actually is (hint: it is not the top agent in your market), and a story about buying a Porsche that explains exactly why speed to lead matters. If you are an agent who avoids the phone, delegates follow up, or thinks a slow lead is a dead lead, this one is for you. Want more frameworks like this? Check out Inbound Plus, where we break down the systems top agents use to generate and convert leads without burning out.

Most agents freeze when a buyer or seller asks "what makes you different?" Here's the truth: if you can answer where do listings actually come from, that question answers itself. In this video, I break down the 4 places listings come from — and why relying on just one of them (the MLS) is costing you deals: 1️⃣ The MLS — what everyone has access to (and why that's the problem) 2️⃣ Previously listed homes — the withdrawn, canceled, and expired listings from the last 12 months that never actually sold 3️⃣ Your agent network — the off-market and pocket listings other agents know about but never syndicate 4️⃣ Coming soon — inventory that's about to hit the market before your competition even sees it Here's the number that changes everything: only 81% of homes that transacted last month were even listed on the MLS. That means almost 1 in 5 deals came from somewhere else entirely — and if you don't have a strategy for the other three buckets, you're leaving those deals on the table. When you can walk a client through all 4 places listings come from, "what makes you different" stops being a scary question and starts being your best pitch.

Most agents avoid paid leads because the math feels scary, or worse, unknown. In this video, I break down the exact numbers I use to figure out if lead generation is actually worth it for your business: cost per lead, conversion rate, follow-up time, and the real ROI once expenses are factored in. We do the calculation live, step by step, no guide, no theory. Just the actual math of leads: what it costs to get in front of someone who's considering a move, what it takes to convert them, and why a lead that costs $3.25 can outperform a $4,000+ referral fee by a wide margin. You'll see: How to calculate your true net commission per deal What it really costs to generate a qualified real estate lead Why 1 out of 87 leads converting is still a massive win The ROI math behind a $2,262 ad investment turning into $25K in gross profit How much time a day it actually takes to run this (it's less than you think) If you've been putting off paid lead gen because you didn't know if the numbers would work, this is the video that shows you exactly how to run that math for your own market.

Have us install an inbound business for you: https://www.scalingagentos.com/work-with-steve?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Work+with+Steve&utm_content=The+5+Apps+you+need+to+scale+a+real+estate+business+with+JD+Lenard I'll be honest. I'm not a big open house fan. Most of that is safety. But if you're going to do one anyway, you may as well turn it into a machine that generates real business. This episode is the entire roadmap. Seven plays that take a single open house and turn it into a pipeline of conversations, because the universal law of real estate is simple: the more conversations you have, the more money you make. Here's what we cover: How to vlog the whole day and run it through the content waterfall to pull 30+ pieces of content out of one open houseThe $20-a-day Meta invite ad to run three days outThe expired listing business card drop (and the one thing you should never write on it)The model match flyer play, and why the medium tells you the source of every callHow to turn the homes that can see your open house into relationships instead of complaintsThe after touch almost nobody runs, and why an open house full of buyers' agents is a wild success, not a bustHow to position it so it actually performs, and why you can run this with anybody's listing Run this three days a week and I don't know what else you'd need to do to fill your pipeline over the next 30 days.

Have us install an inbound business for you: https://www.scalingagentos.com/work-with-steve?utm_source=Podcast&utm_medium=Link+Click&utm_campaign=Work+with+Steve&utm_content=The+5+Apps+you+need+to+scale+a+real+estate+business+with+JD+LenardMost agents think they're one tool away from blowing up their business. They're not. They're one conversation away.In this episode, Steve sits down with JD Lenard of the Lenard team on Long Island to break down the tech trap that's quietly draining agent bank accounts. We get into why agents are wired to throw money at leads and apps the second they feel stuck, and why that spending is usually just procrastination wearing a nicer outfit.JD walks through his actual tech stack and gets brutally honest about what he'd keep if he could only keep one thing. We cover the CRM question every agent argues about (Follow Up Boss vs HubSpot), why Notion runs his entire operation, and why he'd let go of almost everything before he'd give up his meeting transcription.Then it gets tactical. The 15-minute micro promise that separates you from 80 to 90 percent of agents chasing the same lead. The calendar move that keeps you accountable and keeps deals from falling through the cracks. And the open house mindset shift that turns 75 strangers into 75 auditions, even when every one of them already has an agent.We also get into the part nobody wants to say out loud. SaaS is a dead man walking, the $1,000 website is a waste, and AI is about to separate the agents who adapt from the ones who don't. There's no cavalry coming. But it's never been simpler to just talk to people and do business.If you've been buying tools instead of building habits, this one's for you.