Why The World Needed A Fifth Options Exchange

Episode 91 of the IPO-VID Livestream Podcast with Patrick L Young podcast, hosted by Patrick L. Young, titled "Why The World Needed A Fifth Options Exchange" was published on March 30, 2023 and runs 54 minutes.

March 30, 2023 ·54m · IPO-VID Livestream Podcast with Patrick L Young

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Summary

Welcome to IPO-VID Livestream Episode #091 by Patrick L Young with Bruce Goldberg. Bruce Goldberg CEO & Founder of Goldberg Group, a leading authority on brand positioning / marketing. He was formerly Chief Marketing Officer at ISE. His award winning "Revolution" branding campaigns helped establish the ISE brand as it grew to become the largest US options market by 2003. Formerly at CBOE, Bruce’s achievements included branding LEAPS®, while previously he was Product Manager of Frito-Lay's two largest brands, Lays and Doritos where his marketing initiatives drove record growth.

Episode Description

Welcome to IPO-VID Livestream Episode #091 by Patrick L Young with Bruce Goldberg.

Bruce Goldberg CEO & Founder of Goldberg Group, a leading authority on brand positioning / marketing. He was formerly Chief Marketing Officer at ISE.

His award winning "Revolution" branding campaigns helped establish the ISE brand as it grew to become the largest US options market by 2003.

Formerly at CBOE, Bruce’s achievements included branding LEAPS®, while previously he was Product Manager of Frito-Lay's two largest brands, Lays and Doritos where his marketing initiatives drove record growth.

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