EPISODE · Apr 15, 2026 · 3 MIN
Why This Amazon PPC Option Is Risky
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk.Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxuThis video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per acquisition models can be risky when there is not enough data behind the account.Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon Ads Charged on Sales Question00:42 - Cost Per Acquisition vs Cost Per Click01:39 - Amazon Experiments and Conversion Rate02:18 - Why Pay Per Sale Can Limit Impressions-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw#AmazonPPC #AmazonAds #CostPerClick #AmazonAdvertisingSupport the show
What this episode covers
Send us Fan Mail Amazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk. Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu This video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per...
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Why This Amazon PPC Option Is Risky
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