Why This Bakery Sold at a 20 Percent EBITDA Multiple

In this milestone 150th episode, Lucas and Luna dissect a sale that defies the usual small-business pattern: a regional bakery chain that sold for a stunning twenty times EBITDA. The buyers weren't paying for flour and ovens — they were paying for shelf placement in two thousand grocery stores and a logistics network that could deliver fresh pastries overnight. Lucas walks through the specific assets that drove the multiple, the difference between a business that sells for asset value and one that sells for strategic value, and why a buyer's synergies can quietly double or triple what you'd get from a financial buyer. Luna presses on the risks: what happens if the key baker leaves, or if a big grocery chain renegotiates the contract. The episode closes with a practical checklist for any owner wondering whether their own business has hidden strategic value worth cultivating before a sale. If you're thinking about selling — or buying — this one reframes how you value distribution, customer concentration, and the difference between a job and a real asset. #BusinessSale #EBITDAMultiple #BakeryBusiness #StrategicBuyer #BusinessBrokers #PrivateSale #DistributionNetwork #ShelfPlacement #GroceryContracts #BusinessValuation #KeyPersonRisk #Synergies #ExitPlanning #SmallBusiness #BusinessPodcast #FexingoBusiness #BuyerSellerPodcast #BusinessAcquisition Keep every episode free: buymeacoffee.com/fexingo