Why This Barber is Making More Money Than Ever

In this emotional and inspiring episode of the Built for More Podcast, I sit down with my good friend Jody Hightower (Jose De La Torre) — a barber, father, and man of faith — who shares his raw story of battling 10 years of alcoholism, surviving a near-death accident, and how faith and barbering gave him a second chance at life. We dive into: • The origin of the name “Jody Hightower” • His spiral into addiction • The accident that changed everything • Finding faith after hitting rock bottom • Rebuilding his life through barbering • Practical content tips for barbers • How he’s staying clean and staying motivated Whether you’re a barber, creative, or just someone going through a dark season — this episode is for you. ⸻ ⏱️ Timestamps: 0:00 – Mic check & intro 1:22 – Welcome to Built For More Podcast 2:07 – The origin of “Jody Hightower” 4:14 – How barbering began in high school 6:08 – Alcoholism, addiction & job loss 7:08 – Getting hit by a truck on July 4th 9:01 – A second chance and God’s intervention 10:33 – How the accident sparked his barber career 14:14 – Relapsing after recovery 16:28 – Cutting hair with crutches outside in the sun 17:10 – Building a personal brand through pain 20:17 – Two years sober & sensitivity to energy 22:35 – Brain damage from alcohol & memory struggles 23:59 – Opening up his own shop for freedom and content 25:19 – Pricing journey: From $13 to scaling his worth 28:08 – Building a loyal clientele brick by brick 34:30 – Practical tips for barber content creation 37:22 – Why barbers should film with the viewer in mind 39:45 – A turning point: Crying out to God while drunk 42:06 – Replacing bad habits with gym, faith, and structure 50:49 – Final message: Have faith & don’t quit ⸻ 📍 Follow Jody: @jodehightower 📍 Follow Paco: @barberpvco 🎧 New episodes every Monday @ 5PM PST 💬 DM me if you’re a barber or entrepreneur with a story to share