Built 4 More Podcast

From scrubbing classrooms at 14 to becoming a full-time filmmaker, Arturo Jimenez Jr. proves that humble beginnings don’t define your future. In this episode of the Build For More Podcast, we dive deep into: Growing from janitor to wedding filmmaker Balancing family life, kids, and entrepreneurship How social media really converts (stories over posts) Why community beats competition in the creative industry Pricing your work with confidence & knowing your ideal client Storytelling, virality, and why gear isn’t everything If you’re in the service industry—barber, filmmaker, creative, or entrepreneur—this conversation will hit home. 🎥 Guest: Arturo Jimenez Jr. IG: @jrfilms1 Website: jr-films.com

In this episode of the Build for More Podcast, I sit down with Manny—barber, entrepreneur, and the founder of The Fade Room. Manny was once my teacher back in barber school, and today he shares the full story of how he went from mowing lawns as a kid to building a respected barbershop and leading a team. We talk about: ✂️ Growing up with a work ethic instilled by family ✂️ Navigating the pressures of social media as a barber ✂️ Balancing fatherhood and business ownership ✂️ Learning to trust the process when things don’t go as planned ✂️ Advice for new barbers trying to build clientele ✂️ Why it’s never too late to pick up where you left off This conversation is packed with real talk about sacrifice, self-belief, and staying true to your vision—even when the world doubts you.

we sit down with Manuel from Manual Cuts — a passionate barber who started as a butcher and worked his way up to become a successful barber, educator, and brand owner. From learning discipline and resilience to building a personal brand and creating a product line for his ideal clientele, Manuel shares the lessons, struggles, and victories that shaped his path. We dive deep into the reality of being a barber — from dealing with carpal tunnel and bad posture, to creating captivating content that attracts clients and builds a brand. If you're an aspiring barber, educator, or entrepreneur, this episode is packed with actionable tips and hard-earned wisdom. 👊 Topics include: ✔️ Why thinking about the future is critical for barbers ✔️ Making the shift from a traditional job to working for yourself ✔️ Social media marketing and creating content that goes viral ✔️ Understanding your ideal clientele and serving their needs ✔️ Building a brand and product line for long-term success ✔️ The reality of repeating ideas that work online ✔️ Helping younger barbers understand the craft and build a career

This is the podcast barbers didn’t know they needed. If you’re tired of being stuck at $30 haircuts, living in survival mode, and constantly feeling burnt out—this one’s for you. I break down the real reason most barbers stay broke, the mindset shift that changed everything, and the 6-step blueprint that helped me build a premium barber business in a small town—while getting hate, losing clients, and being misunderstood by my peers. This isn’t for average barbers. It’s for the ones who are built for more.

I went from charging $25 to $100+ a haircut in a small town — and I didn’t do it by luck. In this webinar, I share the exact marketing and content strategies I used to scale my barbering business and how you can do the same. You’ll learn: ✔ Why views don’t equal value ✔ How to attract the right clients (not just “more clients”) ✔ The proven system to raise your prices with confidence 💈 Apply for 1:1 barber coaching: https://www.skool.com/moderenerabarber/about?ref=2fe543a9e477483db3e6a3c0ebf21bfe 📲 Connect with me on Instagram & TikTok: @barberpvco

I’m joined by Alexis Ramirez, a professional barber at Church Barbershop in San Francisco (Hayes Valley). We talk about moving from a small town to cutting in the city, the real differences in SF styles (more scissor work, softer edges), how to destroy self-doubt, and the honest truth about booth rent vs commission. What you’ll learn: • How Alexis went from garage cuts to Church Barbershop, SF • SF vs small-town hair culture (why “crispy” isn’t always the goal) • Booth rent vs commission — who should choose what, and when • Why continued education matters (classes, mentors, staying fresh) • Time per haircut (why 45–60 mins isn’t “slow,” it’s intentional) • Mindset: overcoming insecurity, working smarter, serving clients

From the small-town grind to building a name in the barber industry — Javi Velazquez has lived it. In this episode of the Built for More Podcast, we dive into Javi’s journey as a licensed barber at Urban Stylez Barbershop in Visalia, CA, and how he’s leveling up his craft, his content, and his vision for the future. We talk about: 💈 What it really takes to stand out as a barber in a crowded market 📲 The power of social media for growth (without chasing clout) 🔥 Lessons from behind the chair that apply to life and business 🚀 Why the next generation of barbers can’t afford to play small This episode is all about mindset, marketing, and making moves as a modern barber. 👉 Ready to level up your barber business? Join my coaching community on Skool here: https://www.skool.com/moderenerabarbe...

Ep.20 this episode of the Built For More Podcast, I sit down with RichestRay, Amazon software engineer and founder of StylePass — a powerful new subscription-based barber booking app. We unpack why most barbers stay broke, how to break free from the hamster wheel, and the mindset shift barbers need to build real wealth and freedom. Whether you’re a barber, entrepreneur, or creator — this episode will challenge the way you think about business, content, and consistency. ⸻ ⏱️ Timestamps: 00:00 – What’s the one idea you’ve been avoiding that could change everything? 00:29 – Meet RichestRay: From Amazon engineer to barber industry innovator 02:04 – Why Ray drove 6 hours to film this episode in person 03:29 – The mindset of an abstract thinker: Why Ray questions everything 05:01 – Why barbers are the backbone of the community 06:27 – From burnout to high-ticket: My own transition story 07:47 – Why barbers MUST work ON the business, not just in it 09:05 – Most barbers cut friends, not clients – here’s the problem 10:20 – The mindset gap: scarcity vs abundance 11:48 – Seeing real wealth changed everything 13:19 – What “working hard” really means in business 15:19 – Price increases, growing pains, and bouncing back 16:07 – “Be delusional” – belief vs fear 17:52 – You’re gonna suck at first… and that’s okay 18:46 – Ask more questions = faster success 19:14 – The birth of StylePass: solving a real problem 21:25 – The original app idea before StylePass 22:30 – StylePass = simple subscriptions + client loyalty 26:04 – Why StylePass puts barbers first (not just profits) 29:15 – The dark truth about other booking platforms 31:08 – How subscriptions will transform the industry 32:41 – Biggest fear building StylePass 34:02 – “Coffee gets cold” – why action matters NOW 36:04 – Knowing your WHY keeps you going 37:16 – Why Ray chose barbers as his legacy impact 38:47 – Barbers’ biggest threat? Obscurity 39:21 – Making content even when you don’t want to 41:07 – Trends fade. Brands last. 42:01 – Renting a chair = you’re your own brand 43:06 – Low-vibration barbers & peer pressure 43:34 – Scroll to the bottom: Everyone starts somewhere 45:06 – When I knew I had to make a change 47:01 – What barbers get wrong when they switch shops 49:02 – Coaching barbers from pain to profit 50:38 – Why I built this podcast in the first place 51:53 – Day-to-day income vs stability as a barber 54:13 – Balancing clients, kids, and freedom 55:02 – Why StylePass subscriptions could change everything 56:18 – Barbersuites = the future of the industry 58:06 – Building predictable income and leverage 1:00:08 – $100K upfront through subscriptions? Here’s how 1:00:54 – Final thoughts + challenge to all barbers 1:01:53 – Follow Ray + Stay updated on StylePass ⸻ 🔗 Connect With Ray: 📲 IG: @RichestRay 🔗 Website: https://stylepassapp.com 📲 IG: @StylePassApp ⸻ 🎙 Host: Barber Paco 📲 IG: @BarberPVCO 📩 DM “Podcast” to connect with my community

In Episode 27 of the Built For More Podcast, Paco sits down with Lucas Tacadina and Evender Heredia for a raw, unfiltered conversation about struggle, discipline, and why chasing “purpose” won’t get you where you want to be. Lucas, a fitness entrepreneur and new father, shares why he believes purpose is bullsht* — and why discipline and consistent action are what truly create opportunity. Evender, an HVAC professional who almost quit after years of setbacks, opens up about failure, persistence, and how refusing to quit transformed his life. We dive into: 🔥 Why “purpose” won’t save you 🔥 The truth about failure and growth 🔥 How discipline beats motivation every time 🔥 Building freedom through persistence and action This episode will challenge your beliefs, make some people mad, and push you to rethink how you approach success.

Raising Your Prices Takes Belief — Not Permission (Real Talk for Barbers) Welcome back to the Built For More Podcast — today’s episode hits DEEP. This isn’t just about barbering or price raises… this is about belief, faith, fear, risk, and stepping into a bigger version of yourself. In this conversation, I sit down with my brother, a fitness coach who QUIT his job, packed his bags, moved to Florida, got humbled in door-to-door sales, got closer to God, and came back with a whole new perspective on life, business, and purpose. We break down EVERYTHING barbers, entrepreneurs, and anyone chasing growth needs to hear: • Why raising your prices requires belief, not permission • Why cheap clients value less and premium clients trust more • The truth about losing clients and gaining BETTER ones • Why “$100 haircuts” are about service, intention, and experience • Why hour-long services should be the standard, not rushed 30-minute cuts • How moving to Florida forced spiritual growth • Getting humbled in sales and learning resilience • Why taking risks is necessary even when you’re scared • The difference between doing the bare minimum vs betting on yourself • Why saturation is a lie and consistency ALWAYS wins • How content and storytelling can change your whole business • Why you must think BIG or stay stuck forever If you’ve been undercharging, overthinking, or playing small… this episode is going to punch you in the chest in the BEST way.

So you’re thinking about opening your own barbershop? Most people will hype you up about “being your own boss,” but almost nobody talks about the real cost of leadership. In this raw, unfiltered episode, I break down everything I’ve learned in my first 6 months as a shop owner: 🚨 The illusion vs. reality of running a shop 🚨 Why you’ll lose barbers you believed in 🚨 How accountability (and blame) falls on you 🚨 Why most barbers choose comfort over growth 🚨 How to protect your peace and build systems 🚨 Why discipline matters more than any environment If you’re serious about building a culture—not just a place to cut hair—watch this before you sign that lease.

In this emotional and inspiring episode of the Built for More Podcast, I sit down with my good friend Jody Hightower (Jose De La Torre) — a barber, father, and man of faith — who shares his raw story of battling 10 years of alcoholism, surviving a near-death accident, and how faith and barbering gave him a second chance at life. We dive into: • The origin of the name “Jody Hightower” • His spiral into addiction • The accident that changed everything • Finding faith after hitting rock bottom • Rebuilding his life through barbering • Practical content tips for barbers • How he’s staying clean and staying motivated Whether you’re a barber, creative, or just someone going through a dark season — this episode is for you. ⸻ ⏱️ Timestamps: 0:00 – Mic check & intro 1:22 – Welcome to Built For More Podcast 2:07 – The origin of “Jody Hightower” 4:14 – How barbering began in high school 6:08 – Alcoholism, addiction & job loss 7:08 – Getting hit by a truck on July 4th 9:01 – A second chance and God’s intervention 10:33 – How the accident sparked his barber career 14:14 – Relapsing after recovery 16:28 – Cutting hair with crutches outside in the sun 17:10 – Building a personal brand through pain 20:17 – Two years sober & sensitivity to energy 22:35 – Brain damage from alcohol & memory struggles 23:59 – Opening up his own shop for freedom and content 25:19 – Pricing journey: From $13 to scaling his worth 28:08 – Building a loyal clientele brick by brick 34:30 – Practical tips for barber content creation 37:22 – Why barbers should film with the viewer in mind 39:45 – A turning point: Crying out to God while drunk 42:06 – Replacing bad habits with gym, faith, and structure 50:49 – Final message: Have faith & don’t quit ⸻ 📍 Follow Jody: @jodehightower 📍 Follow Paco: @barberpvco 🎧 New episodes every Monday @ 5PM PST 💬 DM me if you’re a barber or entrepreneur with a story to share

In this Built for More mastermind episode, I sit down with BebeLatino 🇲🇽💈 to talk about what it really takes to make it in the barber industry. We dive into his early days cutting hair, how he opened his own shop, and what most barbers overlook when they’re chasing success. This one’s especially for the young, aspiring barbers who only see the shiny side of barbering—the followers, the fades, the lifestyle—but avoid the grind, the leadership, and the real work it takes behind the chair. Topics we cover: 💈 How BebeLatino got started 🏠 What to know before opening a shop ⚠️ Do’s and don’ts when launching a business 💸 What to do if you’re feeling undervalued 👥 How to lead a barbershop with a strong team culture ⚡ Why most barbers don’t want to work, and how that holds them back This episode is raw, honest, and packed with gems. 📢 Tap in, drop a comment, and subscribe for more real barbershop conversations that hit different.

In this episode, I sit down with Carlos Padilla aka Cafe Styles, owner of Better Days Barber Studio in Merced, CA. Carlos opens up about his humble beginnings, building a brand rooted in community, leadership, and sacrifice, and what it really takes to run two successful barbershops while raising a family. We talk about balancing the grind with fatherhood, the morning habits that keep us sharp, and the mindset shifts that helped him overcome fear, doubt, and major challenges — including the pandemic. If you’re a barber, entrepreneur, or anyone chasing growth, this one’s for you. 👇 Timestamps Below 👇 ⸻ ⏱ Timestamps: 0:00 – Intro: Meet Carlos from Better Days 0:45 – Balancing business and family with two shops 2:30 – Why most barbers fail to grow 3:15 – Building the Better Days brand from scratch 4:30 – The fear of opening your first barbershop 6:20 – Letting go of vices to level up 7:45 – Social media’s role in building a barber brand 9:10 – The challenge of finding the right team 10:30 – Carlos’ story: Growing up in Merced 12:45 – Turning pain into leadership 14:00 – Education, travel, and learning from the best 15:30 – Why documenting your growth matters 16:50 – Carlos’ favorite barbers and global influences 18:00 – My 3-clip content strategy explained 19:50 – Client acquisition through storytelling 21:00 – How I scaled from $25 to $75 haircuts 22:30 – High-ticket vs. volume-based barbering 24:00 – Carlos talks about his 18-man team 25:10 – Do we want to cut hair forever? 26:40 – The reality of shop ownership 28:00 – Carlos’ trip to London + panic attack on the plane 30:10 – Lessons from Joshua P and Menspire 31:15 – Our hardest seasons in barbering 33:00 – The Better Days legacy and what’s next 34:30 – Final message: No one’s coming to save you