Why This LinkedIn Expert Walked Away From Her Own Success

In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now. We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has. Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to. We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are. Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work. We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three. Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business. If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through. How I help you I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. I do this through 3 vehicles Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching. One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices. Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK No paid ads. No pushy tactics. No posting every day. Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60. If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients) Who is Dean? If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.