Why Thousands of Men Are Starting 2026 Shoulder to Shoulder

What does it mean to start the year shoulder to shoulder instead of alone?In this episode, Jason Khalipa and Matt DellaValle breaks down the vision behind the Shoulder to Shoulder Challenge launching January 5, why thousands of men are committing to it together, and how training, discipline, and brotherhood create real momentum that carries into every area of life. From HYROX and travel stories to the deeper purpose behind TRAIN HARD Men’s Club, this conversation lays out why 2026 starts differently.0:00 Jason “Willie Nelson” Khalipa at Diamonds & Denim4:00 Spotting Rogan at the Comedy Mothership6:00 Smith & Weston HQ, plus a stop at F3 HQ (aka the hotbox)8:46 The Khalipas take on HYROX (average HR: 153)16:28 HYROX breakdown: CrossFitters vs. runners18:30 Got a peak Jason should climb? Send it in19:20 Word on the street… is Jason getting a promotion?20:30 Big things coming for TRAIN HARD20:50 Stay tuned for the THMC Tour23:40 January 5: Shoulder to Shoulder Challenge details26:20 The five elements of the challenge: burpees, cutting the crutch, nutrition, training, brotherhood35:30 This will change men’s lives: what “shoulder to shoulder” really means39:20 The long-term vision40:50 Why the Thursday 6am calls matter and what we’re learning from the men on them45:00 Why this challenge is exactly what you need right now46:15 The fifth element of the challenge (our favorite)Links: Register for the Shoulder to Shoulder ChallengeJoin Weekly Virtual THMC CallsFind a Men's Club Near YouGet Our Newsletters