Why Timing Is Everything in Baby Retail with Sarah Ashby | RTS 2026

How do you build a retail brand around one of the most emotional, time-sensitive moments in a customer’s life?Live from Retail Technology Show 2026 in London, Chris Walton connects with Sarah Ashby, Interim CEO & COO of Mamas & Papas, to discuss how the brand is redefining the parenting retail journey through service, timing, and trust.Sarah explains why winning the first-time parent is everything, how Mamas & Papas supports customers through a highly predictable yet overwhelming journey, and why capturing shoppers before the third trimester is critical to long-term value.She also shares how the company blends owned brand and curated third-party assortment, adapts its go-to-market strategy across global markets, and builds loyalty through advice, service, and emotional connection.Key Topics Covered:• Why the first-time parent is the most valuable customer• The importance of timing and capturing customers early in pregnancy• How Mamas & Papas uses service and advice as a competitive advantage• Blending owned products with curated third-party brands• The role of stores in delivering trust and guidance• How international markets shift assortment and go-to-market strategy• Why baby retail is both predictable and expensive to acquire customers• Expanding beyond core categories into gifting and lifetime valueThank you to Vusion for supporting Omni Talk Retail’s live coverage from Retail Technology Show 2026.#RTS2026 #RetailTechnologyShow #OmniTalkRetail #MamasAndPapas #RetailStrategy #CustomerExperience #RetailInnovation #ParentingJourney #RetailLeadership #VusionThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy