Why to Start Your Own Secret Society with Michael F Schein (#056)

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Mike was on the show before and is back again, this time to among other things, to talk about his experiments in forming a secret society...Topics Covered:- Marketing insights from rock and hip hop managers, dada artists and cult leaders- Why we're so fascinated with the freemasons, illuminati and skull and bones:- The secrecy is very much the point- "The greatest hype artists make it seem like their success is all grassroots but there's always people pulling strings beneath the surface"- The ancient greeks and roman had these festivals where they could let themselves go: slaves into masters and vice versa- A healthy expression of your 'other side' in a spirit of camaraderie is highly appealing to people- Friends not just networking: You can't fake the shared interest- Be the person people want to genuinely hear from- Ethical emissaries for your business- People forget the 'fun' in business, real not fake fun- It has to speak to something people are going through at the time- The real Don Draper, Eddie Bernays- Don't let the facts speak for themselves, you'll probably loseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.