Why to Use the Compliance Framework in Your Messaging & Positioning | Gary Hayslip

from Audience 1st · host Dani Woolf

I get the fact that you're talking about the offensive framework, but you should really talk about the compliance framework, which a lot of CISOs, unfortunately, have to live in. Show them that too.In this episode, I had a brutally honest conversation with Gary Hayslip, Global CISO for SoftBank Investment Advisers & SoftBank Group International, about his challenges, goals, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published Jul 31, 2022

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Why to Use the Compliance Framework in Your Messaging & Positioning | Gary Hayslip

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